Search and online marketing to drive home gun and knife crime campaign messages using the web

To help other people building knife crime-related websites and online memorials, thought I'd share a little knowledge about search and online marketing.

Now working for a search engine optimisation company called Fuse Optimisation, I've just spent a few minutes researching how UK search engine users are looking for information about knife crime.

Checking the latest statistics, I can see that the keyword string / keyphrase "knife crime" is being searched up to 10,000 times a month.

"Gun and knife crime" is next most popular - about 1300 searches a month on that term. "Teenage knife crime" is searched 110 x per month.

"Knife law" gets nearly 9000 searches monthly; "crime statistics" a whopping 33,100 searches every month(!); "knife gang" gets 390 searches; "knife victims" is typed in by 320 people; "knife crime campaigns" just 22 searches; "anti knife crime" 91 searches.

So anyone wanting their website to be found on Google and other search engines should include these key phrases in their content. There's much more to online marketing than just this but this will help you get started.

Online can be quite a maze; I've been working in this field since it started in the early 1990s so if you need guidance or information to best focus on your knife crime campaigning or memorial work - or other search engine marketing activities - feel free to contact me at FUSE (click here). Glad to help.

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Twitter is an interesting online marketing, social media tool. I'd liken it a little to tv, where you can broadcast messages (and a profile picture) to people if you'd like.

To find out more about Twitter, visit the link below:
http://twitter.com/i/971cc357322416ab0037d2da010c5f95d77131df

Twitter is a unique approach to communication and networking based on the simple concept of: 'what are you doing?' What are your friends doing—right now? With Twitter, you may answer this question over SMS, IM, or the Web and the responses are shared between contacts.